Bend36
The Bend36 project was born from the Cleys cosmetics industry and the experience of top cycling champions: cutting-edge products designed for competitive cyclists and cycling enthusiasts.
Beaver Lab partnered with the agency CB’A—which was tasked with the brand image project—to develop the website and subsequently implement the e-commerce platform.
Customer
Bend36Agency
CB'AProject
E-Commerce DevelopmentURL
bend36.com
THE WEBSITE
The site’s graphic interface was designed by CB’A and was part of a broader Brand Image project. Beaver Lab acted as the technical partner for the digital choices.
The technology of choice was WordPress, which, thanks to its flexibility, made it possible to use the corporate identity’s style guides to develop a site with a look and feel coordinated with the rest of the company’s visual identity.
THE E-COMMERCE
Relying on WordPress for the “base” CMS, the natural choice for developing the online shop was WooCommerce.
The implementation also involved integration and communication with the systems of All4cycling, a leading platform in the sale of cycling accessories, which handles logistics and warehousing on behalf of Bend36.
