Pronto Per Me

Pronto Per Me is a meal delivery service aimed primarily at seniors or people who need a controlled and balanced diet.
Beaver Lab was entrusted with designing the e-commerce platform to support all aspects of the service.

Customer

Pronto Per Me Srl

Agency

ttimago

Project

UX/UI Design / E-commerce

URL

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THE GENESIS OF THE PLATFORM

Working closely with the client, we designed the purchase flows by anticipating user behavior across the various stages of navigation.
On the visual side, we chose to give ample space to images and iconographic research, in order to make content easy and intuitive to read, along with the steps required to access the service.
Alongside development, Beaver Lab devised a series of strategies to improve the site’s ranking on search engines and increase user flow, in particular through the management of Google Ads (Search Network, Retargeting, Custom Audience Interests) and Facebook Ads.

GEOLOCATION

Since only certain areas of the city of Milan are currently covered by the service, geolocation systems have been implemented.
Only if covered by the service can users access the list of meals and complete the checkout.

INFORMATION ARCHITECTURE

Careful analysis and various tests led to an evolution of the interface into its current solution.
A key role was played by the rationalization of sticky components, CTAs, and color choices used to highlight content and content areas.

THE MOBILE VERSION

The most complex part was optimizing the responsive behavior across all portable devices.
The interface and layout organization change radically as resolutions change, in order to ensure a fast and effective user experience.