Purina – Mini Dog
We designed the interfaces for the Purina/Friskies Mini Dog Club contest: the brand, a leader in dog and cat food and wellness, requested a playful yet elegant interface that was easy for users to navigate and would encourage them to participate. A brand awareness and engagement project that combines the digital world with in-store experiences.
Customer
PurinaAgency
Praesidium SpaProject
UX/UI Design | DevelopmentURL
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THE CONTEST MECHANICS
The contest is structured in 3 steps: user registration, entering a short text describing why each owner is proud of their dog, the automatic creation of personalized banners to express the pride of owning a small-breed dog, and online sharing.
Once these steps are completed, the user automatically enters the contest for a chance to win the Mini Dog Kit, containing personalized gadgets and sample products.
THE STOREFINDER
In addition to the contest mechanics, a store finder was implemented showing the tour stops where you can find the Mini Dog Car with personalized gadgets.
THE PRODUCT SHOWCASE
The site also includes a section dedicated to PURINA ONE and PURINA FRISKIES products, specific products designed for small-breed dogs and their particular needs: successful products that satisfy an ever-growing market of dog owners who prefer smaller dogs, easily adaptable to the rhythms and spaces of city life.
