Philips CashBack

The commissioned platform serves the dual purpose of managing a cashback program tied to the purchase of Philips Hue products and encouraging user engagement in promoting the program through an incentive program.

Customer

Philips

Agency

Praesidium S.p.A.

Project

Cashback Development

URL

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CASHBACK

The site allowed users to register the products they purchased and receive discounts on future purchases or promotional products.

REFER A FRIEND

The site encouraged users to become product ambassadors through an incentive and discount program.

CUSTOMER LOYALTY

The entire platform was designed to directly engage users in promotional activities tied to the launch of the new product.