Studio Frosio
Studio Frosio Srl, a leading Italian engineering firm in the hydroelectric sector, has entrusted Beaver Lab with the design of its new corporate identity. The project focused on designing the logo, the company website, and a digital brochure that would best showcase the firm’s expertise, history, and professionalism.
Customer
Studio FrosioAgency
---Project
Art | UX/UI Design | DevelopmentURL
Offline
THE GENESIS OF THE BRAND IDENTITY
The restyling of the company image touched every area of communication, as the company did not have a clear and defined visual identity.
After listening to the client, we identified the requirements most important to the company, which guided the designers in designing the logo and choosing the color palette and fonts.
The logo in particular, with its simplicity, aims to embody some of the values and fields the studio cares deeply about: solidity and professionalism (sans-serif, uppercase font) meet renewable energy (a stylized dam cutting through a square, with a palette of greens and shades of gray).
THE CORPORATE WEBSITE
The client wanted to describe various key aspects of the studio, including its corporate structure and the people who make it up, to convey its high level of professionalism and the heritage of the brand, which has been active in the world of engineering since 1980.
Another aspect that had been overlooked until the restyling was giving proper space to the many fascinating engineering projects in the hydroelectric field.
Hence the idea of creating navigation through filters and project pages rich in details and photographs.
THE PROJECTS
The site features a selection of the thousands of works carried out by the studio. These are projects completed over the company’s decades of activity, all around the world, requiring a wide range of expertise. Through a filter system, visitors can browse using these parameters and obtain results more in line with their search.
HISTORY MEETS DIGITAL
The graphic choices followed the latest trends, using deconstructed grids, fade-in effects, and oversized images and typography.
Professionalism, heritage, and the precise, engineering-driven approach are presented in a new guise, more attuned to the digital world and to the aesthetics of communication.
THE DIGITAL BROCHURE
Enthusiastic about the work done on the brand image and website, the client also commissioned Beaver Lab to create a digital brochure, a useful tool for agents to showcase the company’s expertise and know-how, also with a view to selling the services offered.
The brochure was designed to be projected on screens and monitors, but also printed for more traditional presentations. In addition, the client was provided with a PPT version so that it could be easily updated by anyone.
