ICMA Sartorial Paper
ICMA Sartorial Paper is a leading manufacturer of high-quality papers for the luxury market. In collaboration with Valentina Folli (the company’s Art Director), we oversaw a radical redesign of the website, bringing it in line with the brand’s new image.
Customer
ICMA Sartorial PaperAgency
---Project
UI Design / DevelopmentURL
www.icma.it
CORPORATE IMAGE
The brand’s new image set out to emphasize the company’s strengths: creative experimentation for an offering that is always current and competitive, the tailored craftsmanship of the products, the feminine touch and sensibility of the company’s owners, the exclusivity of the products, and the heritage of the brand. All these qualities also guided the definition of the look and feel, with the aim of creating a coordinated image that is consistent and impactful.
THE PRODUCT CATALOG
In addition to defining the visual design, the core of the web development was the organization and import of all the company’s products.
A complex and comprehensive catalog that best tells the story of the ICMA world while also serving as a valuable, useful reference tool for all types of users—from the simply curious to industry professionals. The goal was therefore to create a tool that, on one hand, would captivate visitors and, at the same time, have a solid organizational foundation, gathering all the technical information needed to choose the most suitable paper.
THE PRODUCT PAGE
Product description, certifications, technical data tables, image galleries: this and much other information was analyzed and organized following schemes and rules designed to keep users from getting lost—helping them, instead, navigate all the available information and making it easier to consult. A result achieved through ongoing dialogue with the client and by paying the utmost attention at every stage of the project.
