Nemo Lighting
Nemo is one of the leading companies in the field of designer lighting, known for its strong focus on innovation and technology. Alongside these modern products, the company boasts a selection of iconic lamps that have helped define contemporary design.
For this third version of the website, we at Beaver Lab faced multiple challenges: finding a solution that would optimize the management of the brand’s three sites (Global, France, and the U.S.), updating the visual design to make it more “modern,” and improving the mobile browsing experience.
Customer
NemoAgency
---Project
UX/UI Design / DevelopmentURL
nemolighting.com
MODULE LIBRARY & DESIGN PATTERNS
As a first step, we streamlined the client’s requirements and the types of content to be displayed on the site in order to design a library of components to be used for page layout.
The client is now fully self-sufficient in creating pages using a page builder built with the ACF plugin.
HOW TO MANAGE 3 (OR MORE) WEBSITES ON ONE
AND INCREASE TRAFFIC
It quickly became clear that we needed to enable WordPress’s multisite functionality: this decision allowed the company to centralize content management across its various corporate websites—currently Global, France, and the U.S.
This solution also allows the company to create different versions of the website that all draw from a shared content database.
In addition, to improve the website’s search engine ranking and ensure a higher volume of traffic, Beaver Lab has implemented multi-channel web marketing strategies, specifically by managing Google Ads campaigns (retargeting with expanded targeting through placement on selected mobile apps based on category) and Facebook Ads campaigns (Lookalike Audience with traffic generation campaigns and placement on Instagram).
A CATALOG FOR EVERYONE
As with previous versions, the client immediately expressed a need to create comprehensive product pages packed with information for this version of the site as well: on the one hand, the site serves as a communication tool and a reflection of the company’s visual identity; on the other, it functions as a working tool for industry professionals. Balancing these two aspects was another challenge that Beaver Lab tackled in this project.
MOBILE ALWAYS FIRST
The biggest change compared to previous versions of the site was the redesign of the mobile navigation.
A new customer journey has been designed that is more in line with current trends and the requirements necessary for optimizing the website across its various responsive layouts.
