My Beauty Jungle
My Beauty Jungle Srls is an online boutique dedicated to the sale of natural, organic, and vegan cosmetics.
Beaver Lab was entrusted with designing the brand image and the online storefront of the shop.
Customer
My Beauty JungleAgency
---Project
Brand Identity / Design / Shopify DevelopmentURL
offline
THE BRIEF
Beaver Lab was chosen to create a corporate image that would convey the values and style of this natural cosmetics boutique.
On one hand, the brand addresses the eco and organic aspects of its products in a 360° way (focusing not only on the products’ INCI but also on their entire life cycle); on the other, it boasts a unique selection of products that also stand out for the beauty of their packaging.
A brief that led Beaver Lab to blend references closely tied to the ECO world with those of luxury, without ever losing sight of the target audience defined by the client.
THE E-COMMERCE
For the development of the online shop, we chose to use Shopify, ensuring short delivery times and maximum integration with social media—a channel where the client has a strong and active presence. In addition to the configuration, Beaver Lab created the HTML theme and integrated it with the CMS.
To be successful, an e-commerce naturally requires a targeted commercial strategy. For this reason, we analyzed the relevant market and competitors in order to develop and implement tailored web marketing strategies, focused in particular on managing Google Ads (Google Shopping – Search Network – Retargeting) and Facebook Ads.
THE PRODUCT CATALOG
The online shop aims to build a strong connection with social platforms such as Facebook and Instagram, the preferred channels for reaching the target audience of potential buyers.
Every detail of the product page is therefore made available automatically on the social media pages, with the purchase then completed on the corresponding product page of the site.
