Nescafé Dolce Risparmio
Beaver Lab is building on its expertise in developing cashback platforms. Alongside front-end and back-end development, we handled all the visual aspects of the project.
Customer
NestléAgency
Praesidium SpaProject
Cashback DevelopmentURL
---
CASHBACK: IN-STORE AND ONLINE PROMOTIONS
Through parallel promotional activity in stores and viral videos, the agency’s promoters explained the cashback mechanics to users, directing them to the website—the heart of the initiative itself. Through a very intuitive 3-step wizard, once registered, users were able to request a refund for their purchase and track the progress of their claim directly from their personal account area.
DESIGN & DEVELOPMENT
In addition to developing the custom CMS for managing claims, we focused on envisioning the customer journey of the users interested in the initiative and designed the site’s UX to optimize navigation and boost redemption.
Once the information architecture study was complete, we created the wireframes and visuals for the main pages, which were then developed.
