Nescafé Dolce Gusto Rossonero
The brand, in partnership with the Milan soccer team, has created a game in which users can bet on match results and enter a drawing for a grand prize. Beaver Lab is responsible for designing the website’s look and feel, implementing the registration process, and developing the web platform and its corresponding mobile version.
Customer
NestléAgency
Praesidium SpaProject
Art / UI Design / DevelopmentURL
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THE PARTNERSHIP PROJECT
The project came about following careful planning of the communication strategy supporting the partnership between the Rossoneri team and the leading brand in the beverage sector: on one hand, the widespread distribution of thousands of flyers at the San Siro stadium by hostesses on roller skates; on the other, a banner campaign on social networks and a website to increase user engagement.
HOW THE CONTEST WORKED
Users were invited to register on the site and submit a prediction on the outcome of Milan’s Serie A matches.
Those who guessed the result correctly won visits to the San Siro stadium and days at the Milanello Sports Center.
THE MOBILE APP
Alongside the website, a mobile app was also developed to allow users registered for the contest to monitor the progress of the predictions in real time and check the odds of having guessed the match result correctly.
