Absolut Night
Absolut Vodka is setting the standard for nightlife with a series of nighttime events centered around clubbing in Italian cities. Beaver Lab works alongside agencies and brands to develop front-end code and implement game mechanics.
Customer
AbsolutAgency
Kiwi DigitalProject
DevelopmentURL
THE CONTEST
The brand launched a tour in exclusive locations across the entire peninsula with famous DJs, giving party-goers the chance to win kits for vodka lovers: to enter the contest, all you had to do was select your city of interest, register on the initiative’s website, and hope to be drawn.
A tour that Beaver Lab followed constantly, updating the site’s content, playlists, and features throughout the entire duration of the initiative.
